VIP Registration Upgrade

The VIP Experience Is Back!

Louisville Show attendees can upgrade their registration to VIP status! Enjoy exclusive benefits and new opportunities designed to maximize your experience.

As a VIP attendee, you will receive…

• Convenient Mailed Badges
  Skip the registration desk and receive your show credentials directly at your home or office.
  Note: All badges purchased after December 11, 2026 will be for pickup only.
• Early Access to Hotel Blocks (Subject to Time of Booking)
  VIPs get first access to our official hotel blocks, giving you the best chance to secure your stay before discounted rooms sell out.
• Tuesday Night VIP Networking Reception + Bourbon Tasting
  Kickoff the show with an exclusive reception at our Headquarters Hotel, the Hyatt Regency Louisville, where you’ll connect with key industry leaders.
• Access to the VIP Lounge
  Enjoy private seating, Wi-Fi, charging stations, premium snacks, and more!
• Wednesday and Thursday VIP Networking Breakfasts
  Start your day at the show with an exclusive breakfast for VIP Attendees.
• Upgraded VIP Bag
  Enjoy a curated gift exclusively for VIP attendees.